A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea.

Related MCQs

• ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.
• “The ideal time and place at which consumers of a product or service can be reached with an advertising message.”
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• In 1936, the Indian Broadcasting Service was renamed as ________.
• Product protection
• They have to see how strong a product is in a particular geographical region and
• _____ isdegree to which a particular brand is associated with the general product category .
• ____________ indicates the maximum sales from all buyers of the product.
• Timing of te advertisement is particularly important when the product is _______.
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).