_______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.

Related MCQs

• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• Transit advertising is advertising
• When an ad is run in the media for a long period without any gap, we are using ______ scheduling.
• It refers to total advertising required during a particular period.
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• __________ refers to the duration of an advertising message or campaign over a given period of time.
• _____ is the size of the advertisement the company runs in the selected media vehicle.