________ can be defined as the usage of an appropriate media mix in order to achieve desired and optimum otcomes from the advertising campaigns.

Related MCQs

• ________ determines how many Targets Company can approach and number of campaigns that it can undertake.
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• Media mix has to reach _____.
• ______ is the last step to design the ideal media mix.
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• Transit advertising is advertising
• Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
• It refers to a pattern of advertising in a media schedule.