It refers to a pattern of advertising in a media schedule.

Related MCQs

• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• ______ is a less regular schedule for advertising
• _____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.
• Transit advertising is advertising
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
• ________ can be defined as the usage of an appropriate media mix in order to achieve desired and optimum otcomes from the advertising campaigns.
• Media planners also perform the actual media _____.