______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods

Related MCQs

• A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy
• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• Seasonal Pulse
• Erratic Pulse
• Transit advertising is advertising
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• _______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.
• What is scheduling a syndicated program on a five day per week basis called?