Media planning process for determining the most ______ of media for achieving a set of media objectives

Related MCQs

• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• _____ is the first step of the media planning process.
• _____ is the second step of the media planning process.
• _____ is the third step of the media planning process.
• _____ is the fourth step of the media planning process.
• _____ is the fifth step of the media planning process.
• _____ is the last step of the media planning process.
• Media Objectives
• ______ is the the document or flow chart which details the tactics used to accomplish your media objectives.
• There should be an attempt in the media objectives to balance the reach and