One of the arguments that supports the competitive-parity method for budgeting promotions is that:

Related MCQs

• Current trends in communications and promotions indicate that companies are doing less:
• The first step in using the objective-and-task promotional budgeting method is to:
• __________________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.
• The most logical budget setting method is found in the list below. Which is it?
• Two major factors are changing the face of today’s communications. One of these factors is the fact that:
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
• To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:
• If a retailer were to offer the consumer a “two for one” deal in purchasing merchandise, which of the following sales promotional techniques would have been used?
• Which one of the following is the correct answer ?