McqMate
Q. |
Two major factors are changing the face of today’s communications. One of these factors is the fact that: |
A. | costs of promotion are rising. |
B. | mass markets are fragmented and marketers are shifting away from mass marketing. |
C. | global communications are not growing rapidly enough. |
D. | marcom managers have achieved more power and control. |
Answer» B. mass markets are fragmented and marketers are shifting away from mass marketing. |
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