__________________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.

Related MCQs

• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• Building selective demand is the objective of which type of advertising?
• Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals.
• A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):
• Another name for a company’s marketing communications mix is:
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?