No matter how big the advertising budget, advertising can succeed only if commercials:

Related MCQs

• Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
• Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.
• No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?
• All of the following are commonly recognized promotion budget formats EXCEPT:
• Which of the following budget methods ignores the effects of promotion on sales?
• Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
• The most logical budget setting method is found in the list below. Which is it?