All of the following are commonly recognized promotion budget formats EXCEPT:

Related MCQs

• Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
• Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
• Which of the following budget methods ignores the effects of promotion on sales?
• Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• All of the following are considered to be consumer-promotion tools EXCEPT:
• Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:
• When a company chooses to use an animated character such as the Jolly Green Giant or Garfield the Cat in their commercial, they are using which of the following advertising execution formats?