Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?

Related MCQs

• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
• Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
• Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
• Which of the following budget methods ignores the effects of promotion on sales?
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• If a retailer were to offer the consumer a “two for one” deal in purchasing merchandise, which of the following sales promotional techniques would have been used?
• If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
• Manufacturers direct most of their sales promotional dollars toward which of the following groups?
• All of the following are commonly recognized promotion budget formats EXCEPT: