‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.

Related MCQs

• ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style or personality and values.
• Segmentation of international markets on the basis of common languages, religions and customs is example of
• Consumers show …………… while buying their products on regular basis
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• Age, income, gender are grouped under .
• The essential criteria for effective segmentation is
• Which of the following is not an element of demographic segmentation