Age, income, gender are grouped under .

Related MCQs

• ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.
• Life Style, personality, attitude are grouped under .
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• A major portion of the rural population consists of ………………..income groups.
• ---------is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
• Under ……………marketing every customer is treated as unique.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities and towns.