Segmentation of international markets on the basis of common languages, religions and customs is example of

Related MCQs

• The major segmentation variables for consumer markets, refers to which of the following?
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.
• ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style or personality and values.
• Markets popularly known as haats and shandies are ……………markets.
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• The essential criteria for effective segmentation is
• Which of the following is not an element of demographic segmentation