In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style or personality and values.

Related MCQs

• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.
• Life Style, personality, attitude are grouped under .
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.
• ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.
• Segmentation of international markets on the basis of common languages, religions and customs is example of
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• The financial exchange that takes place online between buyers and sellers is known as
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• When initiating price changes the company must anticipate possible reactions from both buyers and competitors.