‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm.

Related MCQs

• ----------- means placement of company product or products in the minds of target consumers relative to the competitive products.
• The set of all the products a firm made available to consumers buy is called.
• When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
• When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• Consumers show …………… while buying their products on regular basis
• Products adapted to the perceived unique characteristics of national markets
• Products seen as having extension potential into other markets
• Products seen as only suitable in one single market