‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics.

Related MCQs

• Marketing is a process of converting the potential customers into ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ consumers.
• Sub-dividing of market into homogeneous sub-sections of customers is known as
• Sub-dividing of market into homogeneous sub-sections of customers is known as
• Marketing is a process of converting the potential customers into …………..
• Marketing is a process of converting the potential customers into …………..
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
• Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
• When there is a large potential market for a product, the firm will adopt.
• When there is a large potential market for a product, the firm will adopt.
• When there is a large potential market for a product, the firm will adopt: