When there is a large potential market for a product, the firm will adopt.

Related MCQs

• When there is a large potential market for a product, the firm will adopt.
• When there is a large potential market for a product, the firm will adopt:
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
• The firm uses any existing brand to introduce in market as a new product brand is classified as
• The firm uses any existing brand to introduce in market a new product, the brand is classified as:
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• If there is low involvement and the product/market is established then sales promotions should be used for: