Products seen as only suitable in one single market

Related MCQs

• Products seen as having extension potential into other markets
• Direct marketing is found more suitable to which of the following products?
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The concentration of all marketing efforts on one selected segment within the total market.
• The concentration of all marketing efforts on one selected segment within the total market.
• The set of all the products a firm made available to consumers buy is called.
• Where sellers combine several products in the same package is known as ______________
• Consumers show ______________ while buying their products on regular basis