The concentration of all marketing efforts on one selected segment within the total market.

Related MCQs

• The concentration of all marketing efforts on one selected segment within the total market.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Marketing research is a part of ______________ stage of rural marketing strategy.
• Marketing to babies in the womb is ______________ marketing.
• Profiling the rural market is a part of ______________ stage of rural marketing strategy.
• All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________
• ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called