McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
______________ is not an e-payment media. |
| A. | Credit card |
| B. | Debit card |
| C. | Electronic cheque |
| D. | Wallet |
| Answer» D. Wallet | |
| 2. |
Which of the following is not a type of e-payment system. |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | None of these |
| Answer» D. None of these | |
| 3. |
______________ Is a specialized form of online identity theft. |
| A. | Spoofing |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» D. Phishing | |
| 4. |
______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc. |
| A. | Hacking |
| B. | Spoofing |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» A. Hacking | |
| 5. |
All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________ |
| A. | Marketing mix |
| B. | Marketing environment |
| C. | Marketing control |
| D. | None of these |
| Answer» B. Marketing environment | |
| 6. |
Markets which are organized and regulated by statutory measure are |
| A. | Regulated markets |
| B. | Unregulated markets |
| C. | World market |
| D. | None of these |
| Answer» A. Regulated markets | |
| 7. |
Market where shares, debentures, bonds etc of companies are bought and sold. |
| A. | Money market |
| B. | Foreign exchange market |
| C. | Stock market |
| D. | None of these |
| Answer» C. Stock market | |
| 8. |
Profit through Customer Satisfaction Is aimed in ______________ Concept |
| A. | Production |
| B. | Holistic |
| C. | Marketing |
| D. | Selling |
| Answer» C. Marketing | |
| 9. |
A person who purchases a product or service either for his own consumption or for others is known as ______________ |
| A. | Buyer |
| B. | Customer |
| C. | Consumer |
| D. | None of these |
| Answer» B. Customer | |
| 10. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» B. Market segmentation | |
| 11. |
Serving a small market not served by competitors is known as ______________ |
| A. | Local marketing |
| B. | Niche marketing |
| C. | Segment marketing |
| D. | Individual marketing |
| Answer» B. Niche marketing | |
| 12. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» A. Target marketing | |
| 13. |
Using the names of company's powerful brands for line extentions is ______________ |
| A. | Positioning by Product Attributes and Benefits |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by use, Occasion and Time |
| D. | Positioning by Corporate Identity |
| Answer» B. Positioning by Brand Endorsement | |
| 14. |
Products seen as only suitable in one single market |
| A. | Local Products |
| B. | Multinational Products |
| C. | International Products |
| D. | Global Products |
| Answer» A. Local Products | |
| 15. |
The only revenue producing element in the marketing mix is. |
| A. | Product |
| B. | Price |
| C. | Place |
| D. | Promotion |
| Answer» B. Price | |
| 16. |
Yellow goods include ______________ goods. |
| A. | Red & white |
| B. | White & brown |
| C. | Orange & red |
| D. | White & orange |
| Answer» B. White & brown | |
| 17. |
Rising profits is a feature of ______________ stage of PLC. |
| A. | Growth |
| B. | Introduction |
| C. | Maturity |
| D. | Saturation |
| Answer» A. Growth | |
| 18. |
The set of all the products a firm made available to consumers buy is called. |
| A. | Product line |
| B. | Product mix |
| C. | Product category |
| D. | None of these |
| Answer» A. Product line | |
| 19. |
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» D. Penetration Pricing | |
| 20. |
A price reduction to buyers who pay their bills promptly is called. |
| A. | Trade discount |
| B. | Cash discount |
| C. | Seasonal discount |
| D. | Quality discount |
| Answer» B. Cash discount | |
| 21. |
The strategy of using as many out lets as possible is called |
| A. | Intensive distribution |
| B. | Cohesive distribution |
| C. | Wide distribution |
| D. | All of these |
| Answer» A. Intensive distribution | |
| 22. |
Which of the following is not a non store retailing ? |
| A. | Kiosk marketing |
| B. | retail chains |
| C. | Direct marketing |
| D. | telemarketing |
| Answer» D. telemarketing | |
| 23. |
______________ factor is not considered as an important one while selecting channel of distribution |
| A. | Product |
| B. | Market factor |
| C. | Colour |
| D. | None of these |
| Answer» C. Colour | |
| 24. |
______________ are generally food stores that are much smaller in size than in supermarkets. |
| A. | Convenient store |
| B. | Discount store |
| C. | Specialty store |
| D. | None of these |
| Answer» A. Convenient store | |
| 25. |
______________ advertisement stresses on comparative features of two brands |
| A. | Comparative advertisement |
| B. | Complimentary advertisement |
| C. | Niche advertisement |
| D. | None of these |
| Answer» A. Comparative advertisement | |
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