The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Related MCQs

• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• ______________ factor is not considered as an important one while selecting channel of distribution
• If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Products designed to meet global segments
• Products seen as only suitable in one single market
• The concentration of all marketing efforts on one selected segment within the total market.
• The concentration of all marketing efforts on one selected segment within the total market.
• Permanent rural market with continuous trading activity is called ______________