The strategy of choosing one attribute to excel to create competitive advantage is known as

Related MCQs

• The strategy of using as many out lets as possible is called
• Profiling the rural market is a part of ______________ stage of rural marketing strategy.
• ______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
• Marketing research is a part of ______________ stage of rural marketing strategy.
• The best strategy used for snack foods, soft drinks, candies and gum is
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Which of the following is a major advantage of personal selling ?
• When the advertisement is to create an image or reputation of the firm, it is a case of
• If goods directly move from producer to consumer, it is known as
• Dealer promotion is also known as