McqMate
Chapters
| 1. |
A good catchy phrase used and repeated often in an advertisement is ______________ |
| A. | Idea |
| B. | Brand name |
| C. | Trade mark |
| D. | Slogans |
| Answer» D. Slogans | |
| 2. |
Which of the following is not an element of promotion mix |
| A. | Advertisement |
| B. | Branding |
| C. | Personal selling |
| D. | Sales promotion |
| Answer» B. Branding | |
| 3. |
The strategy of choosing one attribute to excel to create competitive advantage is known as |
| A. | Under positioning |
| B. | Unique selling proposition |
| C. | Over positioning |
| D. | None of these |
| Answer» B. Unique selling proposition | |
| 4. |
AIDAS stands for |
| A. | Attention, Interest, Desire, Action, Satisfaction |
| B. | Action, Interest, Decision , Attention, Service |
| C. | Attention, Interest, Attitude, Action, Satisfaction |
| D. | None of these |
| Answer» A. Attention, Interest, Desire, Action, Satisfaction | |
| 5. |
Which of the following is a major advantage of personal selling ? |
| A. | targeted message |
| B. | reach and frequency |
| C. | more sales |
| D. | none of these |
| Answer» A. targeted message | |
| 6. |
Blue revolution refers to |
| A. | Aquaculture |
| B. | milk |
| C. | poultry |
| D. | none of these |
| Answer» A. Aquaculture | |
| 7. |
Profiling the rural market is a part of ______________ stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» A. Planning | |
| 8. |
Services are ______________ |
| A. | Intangible |
| B. | perishable |
| C. | both a & b |
| D. | none of these |
| Answer» A. Intangible | |
| 9. |
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges? |
| A. | Frequency marketing |
| B. | event marketing |
| C. | viral marketing |
| D. | none of these |
| Answer» A. Frequency marketing | |
| 10. |
The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty. |
| A. | Event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» B. morph marketing | |
| 11. |
An airline working with a tour operator or a hotel group is an example of ______________ marketing |
| A. | Partnership |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. Partnership | |
| 12. |
The marketing side of E-commerce is known as ______________. |
| A. | E-marketing |
| B. | E-business |
| C. | Interactive marketing |
| D. | none of these |
| Answer» A. E-marketing | |
| 13. |
Which of the following is importance of e-marketing? |
| A. | sell |
| B. | serve |
| C. | sizzle |
| D. | all of these |
| Answer» D. all of these | |
| 14. |
The financial exchange that takes place online between buyers and sellers is known as |
| A. | E-branding |
| B. | E-marketing |
| C. | E-advertisement |
| D. | E-payment system |
| Answer» D. E-payment system | |
| 15. |
______________ involves some one masquerading as someone else. |
| A. | Spoofing |
| B. | Unauthorized action |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» A. Spoofing | |
| 16. |
______________ can be used to minimize the risk of security breaches or viruses. |
| A. | Firewall |
| B. | Backups |
| C. | Encryption |
| D. | Digital signature |
| Answer» A. Firewall | |
| 17. |
The group of elements price, product, promotion and place constitute |
| A. | market mix |
| B. | marketing mix |
| C. | product mix |
| D. | promotion mix |
| Answer» B. marketing mix | |
| 18. |
Branding is a function of ______________ |
| A. | Research |
| B. | Exchange |
| C. | Physical supply |
| D. | Facilitating |
| Answer» D. Facilitating | |
| 19. |
Market where money is lend and borrowed |
| A. | Money market |
| B. | Foreign exchange market |
| C. | Stock market |
| D. | None of these |
| Answer» A. Money market | |
| 20. |
Marketing is important to |
| A. | Economy |
| B. | Companies |
| C. | Consumers |
| D. | All of these |
| Answer» D. All of these | |
| 21. |
Which of the following is not included in the micro environment |
| A. | Suppliers |
| B. | Publics |
| C. | Economic |
| D. | Customers |
| Answer» C. Economic | |
| 22. |
"We guarantee every product we sell" appeal to ______________ motive |
| A. | Curosity |
| B. | Variety |
| C. | Quality |
| D. | Comfort |
| Answer» C. Quality | |
| 23. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» C. Concentrated Marketing | |
| 24. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | Total market approach |
| B. | Concentration approach |
| C. | Multi-segment approach |
| D. | None of these |
| Answer» C. Multi-segment approach | |
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