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McqMate
Chapters
1. |
A good catchy phrase used and repeated often in an advertisement is ______________ |
A. | Idea |
B. | Brand name |
C. | Trade mark |
D. | Slogans |
Answer» D. Slogans |
2. |
Which of the following is not an element of promotion mix |
A. | Advertisement |
B. | Branding |
C. | Personal selling |
D. | Sales promotion |
Answer» B. Branding |
3. |
The strategy of choosing one attribute to excel to create competitive advantage is known as |
A. | Under positioning |
B. | Unique selling proposition |
C. | Over positioning |
D. | None of these |
Answer» B. Unique selling proposition |
4. |
AIDAS stands for |
A. | Attention, Interest, Desire, Action, Satisfaction |
B. | Action, Interest, Decision , Attention, Service |
C. | Attention, Interest, Attitude, Action, Satisfaction |
D. | None of these |
Answer» A. Attention, Interest, Desire, Action, Satisfaction |
5. |
Which of the following is a major advantage of personal selling ? |
A. | targeted message |
B. | reach and frequency |
C. | more sales |
D. | none of these |
Answer» A. targeted message |
6. |
Blue revolution refers to |
A. | Aquaculture |
B. | milk |
C. | poultry |
D. | none of these |
Answer» A. Aquaculture |
7. |
Profiling the rural market is a part of ______________ stage of rural marketing strategy. |
A. | Planning |
B. | execution |
C. | feedback |
D. | none of these |
Answer» A. Planning |
8. |
Services are ______________ |
A. | Intangible |
B. | perishable |
C. | both a & b |
D. | none of these |
Answer» A. Intangible |
9. |
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges? |
A. | Frequency marketing |
B. | event marketing |
C. | viral marketing |
D. | none of these |
Answer» A. Frequency marketing |
10. |
The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty. |
A. | Event marketing |
B. | morph marketing |
C. | guerilla marketing |
D. | none of these |
Answer» B. morph marketing |
11. |
An airline working with a tour operator or a hotel group is an example of ______________ marketing |
A. | Partnership |
B. | viral |
C. | guerilla |
D. | morph |
Answer» A. Partnership |
12. |
The marketing side of E-commerce is known as ______________. |
A. | E-marketing |
B. | E-business |
C. | Interactive marketing |
D. | none of these |
Answer» A. E-marketing |
13. |
Which of the following is importance of e-marketing? |
A. | sell |
B. | serve |
C. | sizzle |
D. | all of these |
Answer» D. all of these |
14. |
The financial exchange that takes place online between buyers and sellers is known as |
A. | E-branding |
B. | E-marketing |
C. | E-advertisement |
D. | E-payment system |
Answer» D. E-payment system |
15. |
______________ involves some one masquerading as someone else. |
A. | Spoofing |
B. | Unauthorized action |
C. | Eavesdropping |
D. | Phishing |
Answer» A. Spoofing |
16. |
______________ can be used to minimize the risk of security breaches or viruses. |
A. | Firewall |
B. | Backups |
C. | Encryption |
D. | Digital signature |
Answer» A. Firewall |
17. |
The group of elements price, product, promotion and place constitute |
A. | market mix |
B. | marketing mix |
C. | product mix |
D. | promotion mix |
Answer» B. marketing mix |
18. |
Branding is a function of ______________ |
A. | Research |
B. | Exchange |
C. | Physical supply |
D. | Facilitating |
Answer» D. Facilitating |
19. |
Market where money is lend and borrowed |
A. | Money market |
B. | Foreign exchange market |
C. | Stock market |
D. | None of these |
Answer» A. Money market |
20. |
Marketing is important to |
A. | Economy |
B. | Companies |
C. | Consumers |
D. | All of these |
Answer» D. All of these |
21. |
Which of the following is not included in the micro environment |
A. | Suppliers |
B. | Publics |
C. | Economic |
D. | Customers |
Answer» C. Economic |
22. |
"We guarantee every product we sell" appeal to ______________ motive |
A. | Curosity |
B. | Variety |
C. | Quality |
D. | Comfort |
Answer» C. Quality |
23. |
The concentration of all marketing efforts on one selected segment within the total market. |
A. | Undifferentiated Marketing |
B. | Differentiated Marketing |
C. | Concentrated Marketing |
D. | Customised or Personalised Marketing |
Answer» C. Concentrated Marketing |
24. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
A. | Total market approach |
B. | Concentration approach |
C. | Multi-segment approach |
D. | None of these |
Answer» C. Multi-segment approach |
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