McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
A good catchy phrase used and repeated often in an advertisement is ______________ |
| A. | Idea |
| B. | Brand name |
| C. | Trade mark |
| D. | Slogans |
| Answer» D. Slogans | |
| 2. |
Which of the following is not an element of promotion mix |
| A. | Advertisement |
| B. | Branding |
| C. | Personal selling |
| D. | Sales promotion |
| Answer» B. Branding | |
| 3. |
The strategy of choosing one attribute to excel to create competitive advantage is known as |
| A. | Under positioning |
| B. | Unique selling proposition |
| C. | Over positioning |
| D. | None of these |
| Answer» B. Unique selling proposition | |
| 4. |
AIDAS stands for |
| A. | Attention, Interest, Desire, Action, Satisfaction |
| B. | Action, Interest, Decision , Attention, Service |
| C. | Attention, Interest, Attitude, Action, Satisfaction |
| D. | None of these |
| Answer» A. Attention, Interest, Desire, Action, Satisfaction | |
| 5. |
Which of the following is a major advantage of personal selling ? |
| A. | targeted message |
| B. | reach and frequency |
| C. | more sales |
| D. | none of these |
| Answer» A. targeted message | |
| 6. |
Blue revolution refers to |
| A. | Aquaculture |
| B. | milk |
| C. | poultry |
| D. | none of these |
| Answer» A. Aquaculture | |
| 7. |
Profiling the rural market is a part of ______________ stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» A. Planning | |
| 8. |
Services are ______________ |
| A. | Intangible |
| B. | perishable |
| C. | both a & b |
| D. | none of these |
| Answer» A. Intangible | |
| 9. |
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges? |
| A. | Frequency marketing |
| B. | event marketing |
| C. | viral marketing |
| D. | none of these |
| Answer» A. Frequency marketing | |
| 10. |
The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty. |
| A. | Event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» B. morph marketing | |
| 11. |
An airline working with a tour operator or a hotel group is an example of ______________ marketing |
| A. | Partnership |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. Partnership | |
| 12. |
The marketing side of E-commerce is known as ______________. |
| A. | E-marketing |
| B. | E-business |
| C. | Interactive marketing |
| D. | none of these |
| Answer» A. E-marketing | |
| 13. |
Which of the following is importance of e-marketing? |
| A. | sell |
| B. | serve |
| C. | sizzle |
| D. | all of these |
| Answer» D. all of these | |
| 14. |
The financial exchange that takes place online between buyers and sellers is known as |
| A. | E-branding |
| B. | E-marketing |
| C. | E-advertisement |
| D. | E-payment system |
| Answer» D. E-payment system | |
| 15. |
______________ involves some one masquerading as someone else. |
| A. | Spoofing |
| B. | Unauthorized action |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» A. Spoofing | |
| 16. |
______________ can be used to minimize the risk of security breaches or viruses. |
| A. | Firewall |
| B. | Backups |
| C. | Encryption |
| D. | Digital signature |
| Answer» A. Firewall | |
| 17. |
The group of elements price, product, promotion and place constitute |
| A. | market mix |
| B. | marketing mix |
| C. | product mix |
| D. | promotion mix |
| Answer» B. marketing mix | |
| 18. |
Branding is a function of ______________ |
| A. | Research |
| B. | Exchange |
| C. | Physical supply |
| D. | Facilitating |
| Answer» D. Facilitating | |
| 19. |
Market where money is lend and borrowed |
| A. | Money market |
| B. | Foreign exchange market |
| C. | Stock market |
| D. | None of these |
| Answer» A. Money market | |
| 20. |
Marketing is important to |
| A. | Economy |
| B. | Companies |
| C. | Consumers |
| D. | All of these |
| Answer» D. All of these | |
| 21. |
Which of the following is not included in the micro environment |
| A. | Suppliers |
| B. | Publics |
| C. | Economic |
| D. | Customers |
| Answer» C. Economic | |
| 22. |
"We guarantee every product we sell" appeal to ______________ motive |
| A. | Curosity |
| B. | Variety |
| C. | Quality |
| D. | Comfort |
| Answer» C. Quality | |
| 23. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» C. Concentrated Marketing | |
| 24. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | Total market approach |
| B. | Concentration approach |
| C. | Multi-segment approach |
| D. | None of these |
| Answer» C. Multi-segment approach | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.