When the advertisement is to create an image or reputation of the firm, it is a case of

Related MCQs

• ______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
• ______________ advertisement stresses on comparative features of two brands
• A good catchy phrase used and repeated often in an advertisement is ______________
• ______________ type of advertisement is used when the product enters into growth stage of PLC
• ______________ refers to duplicating the brand image of one product of promote another product of the same brand.
• The strategy of choosing one attribute to excel to create competitive advantage is known as
• The set of all the products a firm made available to consumers buy is called.
• When there is a large potential market for a product, the firm will adopt.
• When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.