Positioning by emphasising the special attributes and benefits of the product is known as ______________

Related MCQs

• Which of the following are the elements of product positioning
• Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
• ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• A product with the ______________ is a green product.
• ______________ refers to duplicating the brand image of one product of promote another product of the same brand.
• Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
• A person who purchases a product or service either for his own consumption or for others is known as ______________
• Setting price on the basis of the competition for the product is known as ______________.
• The group of elements price, product, promotion and place constitute