The group of elements price, product, promotion and place constitute

Related MCQs

• The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
• Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
• The five product levels constitute a ______________. At each level more customer value is added.
• All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________
• Which of the following are the elements of product positioning
• ______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
• ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Setting price on the basis of the competition for the product is known as ______________.
• A product with the ______________ is a green product.