McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
Anything that has the ability to satisfy a consumer need is known as ______________ |
| A. | Price |
| B. | Package |
| C. | Product |
| D. | Promotion |
| Answer» A. Price | |
| 2. |
Market where demand for goods is greater than supply. |
| A. | Buyers market |
| B. | Sellers market |
| C. | Retail market |
| D. | Wholesale market |
| Answer» B. Sellers market | |
| 3. |
Marketing Environment is |
| A. | Largely uncontrollable |
| B. | Changing fast |
| C. | Influencing marketing decisions |
| D. | All of these |
| Answer» D. All of these | |
| 4. |
Social class is an element of ______________ factor |
| A. | Social |
| B. | Cultural |
| C. | Personal |
| D. | Economic |
| Answer» B. Cultural | |
| 5. |
Civil engineers designing flats, villas, bridges etc.are an example of. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» D. Customised or Personalised Marketing | |
| 6. |
Positioning by emphasising the special attributes and benefits of the product is known as ______________ |
| A. | Positioning by Product Attributes and Benefits |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by use, Occasion and Time |
| D. | Positioning by Corporate Identity |
| Answer» A. Positioning by Product Attributes and Benefits | |
| 7. |
Products designed to meet global segments |
| A. | Local Products |
| B. | Multinational Products |
| C. | International Products |
| D. | Global Products |
| Answer» D. Global Products | |
| 8. |
Which of the following is not a component of brand equity. |
| A. | Brand awareness |
| B. | Brand association |
| C. | Brand loyality |
| D. | Brand cohorts |
| Answer» D. Brand cohorts | |
| 9. |
American expression for fast moving consumer goods is ______________ goods. |
| A. | Brown |
| B. | White |
| C. | Red |
| D. | Orange |
| Answer» C. Red | |
| 10. |
After sales service is part of. |
| A. | Core product |
| B. | Augmented product |
| C. | Tangible product |
| D. | None of these |
| Answer» B. Augmented product | |
| 11. |
Which of the following is not a factor influensing pricing policy |
| A. | Cost |
| B. | Competitors |
| C. | Business objectives |
| D. | None of these |
| Answer» D. None of these | |
| 12. |
Departmental store is an example of |
| A. | Second hand goods seller |
| B. | Large scale retailer |
| C. | Multiple shop |
| D. | None of these |
| Answer» B. Large scale retailer | |
| 13. |
______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer. |
| A. | Channel of distribution |
| B. | Direct marketing |
| C. | Intensive distribution |
| D. | None of these |
| Answer» A. Channel of distribution | |
| 14. |
The three major types of non store retailing are direct selling, direct marketing and ______________ |
| A. | Automatic vending |
| B. | Self service store |
| C. | Retail chain |
| D. | None of these |
| Answer» A. Automatic vending | |
| 15. |
If marketing is done through information and ordering machine placed in stores, it is known as |
| A. | Kiosk marketing |
| B. | Television marketing |
| C. | Tele marketing |
| D. | All of these |
| Answer» A. Kiosk marketing | |
| 16. |
______________ is not a commercial advertising |
| A. | Consumer ad |
| B. | Industrial ad |
| C. | Trade ad |
| D. | Shortage ad |
| Answer» D. Shortage ad | |
| 17. |
In ______________ appeals are emotional |
| A. | Consumer promotion |
| B. | Advertising |
| C. | Dealer Promotion |
| D. | All of these |
| Answer» B. Advertising | |
| 18. |
Which of the following is not a main objective of personal selling ? |
| A. | generate sales |
| B. | build awareness and appreciation for the product |
| C. | create personal contact |
| D. | none of these |
| Answer» D. none of these | |
| 19. |
White revolution refers to |
| A. | Aquaculture |
| B. | Milk |
| C. | poultry |
| D. | none of these |
| Answer» B. Milk | |
| 20. |
Which of the following is not a services? |
| A. | Hospital |
| B. | banking |
| C. | insurance |
| D. | none of these |
| Answer» D. none of these | |
| 21. |
Which of the following is not an element of Social marketing mix? |
| A. | Product |
| B. | Price |
| C. | Distribution |
| D. | People |
| Answer» D. People | |
| 22. |
Word of mouth marketing through electronic channels like email, internet etc is known as ______________. |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» D. viral | |
| 23. |
EFT means |
| A. | Electronic fund transfer |
| B. | Efficient fund transfer |
| C. | Eligible fund transfer |
| D. | None of these |
| Answer» A. Electronic fund transfer | |
| 24. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» C. Concentrated Marketing | |
| 25. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | Total market approach |
| B. | Concentration approach |
| C. | Multi-segment approach |
| D. | None of these |
| Answer» C. Multi-segment approach | |
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