Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.

Related MCQs

• ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• ______________ refers to duplicating the brand image of one product of promote another product of the same brand.
• ______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
• The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
• Setting price on the basis of the competition for the product is known as ______________.
• Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.
• When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.
• A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________