______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Related MCQs

• Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
• The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Positioning by emphasising the special attributes and benefits of the product is known as ______________
• The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.
• When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.
• The decline in the average cost of production with accumulated production experience is called the ______________.
• Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.
• The group of elements price, product, promotion and place constitute
• Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?