McqMate
| Q. |
The challenge for marketers in building a strong brand is ______________. |
| A. | ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge |
| B. | pricing the product at a point that maximizes sales volumes |
| C. | minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience |
| D. | retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads |
| Answer» A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge | |
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