McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
Brands owned and developed by producers are known as |
| A. | Manufacturer brands |
| B. | Individual brands |
| C. | Family brands |
| D. | Dealer |
| Answer» A. Manufacturer brands | |
| 2. |
Which is not a level of brand loyality. |
| A. | Brand preference |
| B. | Brand recognition |
| C. | Brand insistence |
| D. | Brand equity |
| Answer» D. Brand equity | |
| 3. |
______________ goods are purchased without any planning or search effort. |
| A. | Staple |
| B. | Impluse |
| C. | Emergency |
| D. | None of these |
| Answer» B. Impluse | |
| 4. |
Setting price on the basis of the total cost per unit is known as ______________ |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» A. Cost Based Pricing | |
| 5. |
Which of the following is a method of Competition Based Pricing |
| A. | Going Rate Pricing |
| B. | Sealed Bid Pricing |
| C. | Customary Pricing |
| D. | All of these |
| Answer» D. All of these | |
| 6. |
Which of the following is not a method of cost based pricing |
| A. | Cost Plus Pricing |
| B. | Marginal Cost Pricing |
| C. | Differential Pricing |
| D. | Target Pricing |
| Answer» C. Differential Pricing | |
| 7. |
Where sellers combine several products in the same package is known as ______________ |
| A. | Psychological Pricing |
| B. | Captive Product Pricing |
| C. | Product Bundle Pricing |
| D. | Promotional Pricing |
| Answer» D. Promotional Pricing | |
| 8. |
The five product levels constitute a ______________. At each level more customer value is added. |
| A. | customer-augmented product |
| B. | customer consumption system |
| C. | customer value-hierarchy |
| D. | customer-perceived value |
| Answer» C. customer value-hierarchy | |
| 9. |
In maturity stage of product life cycle, cost per customer is: |
| A. | High |
| B. | Average |
| C. | Low |
| D. | Moderate |
| Answer» C. Low | |
| 10. |
If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________. |
| A. | emotional attachment |
| B. | brand awareness |
| C. | advertising expenditure |
| D. | price |
| Answer» D. price | |
| 11. |
A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of: |
| A. | a manufacturer's brand |
| B. | an own label brand |
| C. | a no-frills brand |
| D. | a generic brand |
| Answer» D. a generic brand | |
| 12. |
Pricing cues such as sale signs and prices that end in 9 become more influential when ______________. |
| A. | consumer price knowledge is poor |
| B. | items are purchased frequently |
| C. | items have been on the market a long time |
| D. | prices are consistent year-round |
| Answer» A. consumer price knowledge is poor | |
| 13. |
If demand hardly changes with a small change in price, we say that the demand is ______________. |
| A. | equal |
| B. | marginal |
| C. | inelastic |
| D. | elastic |
| Answer» C. inelastic | |
| 14. |
The best strategy used for snack foods, soft drinks, candies and gum is |
| A. | Exclusive distribution |
| B. | Selective distribution |
| C. | Intensive distribution |
| D. | None of the above |
| Answer» C. Intensive distribution | |
| 15. |
The challenge for marketers in building a strong brand is ______________. |
| A. | ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge |
| B. | pricing the product at a point that maximizes sales volumes |
| C. | minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience |
| D. | retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads |
| Answer» A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge | |
| 16. |
______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market. |
| A. | Brand Repositioning |
| B. | Brand Stretching |
| C. | Brand Extension |
| D. | Brand equity |
| Answer» C. Brand Extension | |
| 17. |
Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy. |
| A. | divergently |
| B. | too high |
| C. | intrinsically |
| D. | independently |
| Answer» D. independently | |
| 18. |
The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling. |
| A. | competitors' prices and the price of substitutes provide an orientation point |
| B. | competitors' prices establishes a "target price" goal |
| C. | the price of substitutes establishes a "target price" |
| D. | the price of competitors and substitutes does not enter into the pricing considerations. |
| Answer» A. competitors' prices and the price of substitutes provide an orientation point | |
| 19. |
What channel structure is it where the product goes directly from the producer to the final customer? |
| A. | Direct |
| B. | Indirect |
| C. | Hybrid |
| D. | None of the above |
| Answer» A. Direct | |
| 20. |
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
| A. | Conventional marketing system |
| B. | Power-based marketing system |
| C. | Horizontal marketing system |
| D. | Vertical marketing system |
| Answer» D. Vertical marketing system | |
| 21. |
Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt. |
| A. | Idea screening |
| B. | Idea dissemination |
| C. | Concept development |
| D. | Idea generation |
| Answer» A. Idea screening | |
| 22. |
Which of the following is not associated with brand equity? |
| A. | Brand value |
| B. | Brand heritage |
| C. | Brand strength |
| D. | Brand description |
| Answer» B. Brand heritage | |
| 23. |
This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as: |
| A. | corporate rebranding. |
| B. | SBU rebranding. |
| C. | product rebranding. |
| D. | international rebranding. |
| Answer» A. corporate rebranding. | |
| 24. |
The decline in the average cost of production with accumulated production experience is called the ______________. |
| A. | demand curve |
| B. | cost curve |
| C. | learning curve |
| D. | cost target |
| Answer» C. learning curve | |
| 25. |
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________. |
| A. | Channel of distribution |
| B. | Supply and demand chain |
| C. | Value delivery network |
| D. | Demand chain |
| Answer» C. Value delivery network | |
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