![Mcqmate logo](https://mcqmate.com/images/logos/logo-black.png)
![Mcqmate logo](https://mcqmate.com/images/logos/logo-white.png)
McqMate
Chapters
1. |
Brands owned and developed by producers are known as |
A. | Manufacturer brands |
B. | Individual brands |
C. | Family brands |
D. | Dealer |
Answer» A. Manufacturer brands |
2. |
Which is not a level of brand loyality. |
A. | Brand preference |
B. | Brand recognition |
C. | Brand insistence |
D. | Brand equity |
Answer» D. Brand equity |
3. |
______________ goods are purchased without any planning or search effort. |
A. | Staple |
B. | Impluse |
C. | Emergency |
D. | None of these |
Answer» B. Impluse |
4. |
Setting price on the basis of the total cost per unit is known as ______________ |
A. | Cost Based Pricing |
B. | Demand Based Pricing |
C. | Competition Based Pricing |
D. | Value Based Pricing |
Answer» A. Cost Based Pricing |
5. |
Which of the following is a method of Competition Based Pricing |
A. | Going Rate Pricing |
B. | Sealed Bid Pricing |
C. | Customary Pricing |
D. | All of these |
Answer» D. All of these |
6. |
Which of the following is not a method of cost based pricing |
A. | Cost Plus Pricing |
B. | Marginal Cost Pricing |
C. | Differential Pricing |
D. | Target Pricing |
Answer» C. Differential Pricing |
7. |
Where sellers combine several products in the same package is known as ______________ |
A. | Psychological Pricing |
B. | Captive Product Pricing |
C. | Product Bundle Pricing |
D. | Promotional Pricing |
Answer» D. Promotional Pricing |
8. |
The five product levels constitute a ______________. At each level more customer value is added. |
A. | customer-augmented product |
B. | customer consumption system |
C. | customer value-hierarchy |
D. | customer-perceived value |
Answer» C. customer value-hierarchy |
9. |
In maturity stage of product life cycle, cost per customer is: |
A. | High |
B. | Average |
C. | Low |
D. | Moderate |
Answer» C. Low |
10. |
If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________. |
A. | emotional attachment |
B. | brand awareness |
C. | advertising expenditure |
D. | price |
Answer» D. price |
11. |
A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of: |
A. | a manufacturer's brand |
B. | an own label brand |
C. | a no-frills brand |
D. | a generic brand |
Answer» D. a generic brand |
12. |
Pricing cues such as sale signs and prices that end in 9 become more influential when ______________. |
A. | consumer price knowledge is poor |
B. | items are purchased frequently |
C. | items have been on the market a long time |
D. | prices are consistent year-round |
Answer» A. consumer price knowledge is poor |
13. |
If demand hardly changes with a small change in price, we say that the demand is ______________. |
A. | equal |
B. | marginal |
C. | inelastic |
D. | elastic |
Answer» C. inelastic |
14. |
The best strategy used for snack foods, soft drinks, candies and gum is |
A. | Exclusive distribution |
B. | Selective distribution |
C. | Intensive distribution |
D. | None of the above |
Answer» C. Intensive distribution |
15. |
The challenge for marketers in building a strong brand is ______________. |
A. | ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge |
B. | pricing the product at a point that maximizes sales volumes |
C. | minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience |
D. | retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads |
Answer» A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge |
16. |
______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market. |
A. | Brand Repositioning |
B. | Brand Stretching |
C. | Brand Extension |
D. | Brand equity |
Answer» C. Brand Extension |
17. |
Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy. |
A. | divergently |
B. | too high |
C. | intrinsically |
D. | independently |
Answer» D. independently |
18. |
The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling. |
A. | competitors' prices and the price of substitutes provide an orientation point |
B. | competitors' prices establishes a "target price" goal |
C. | the price of substitutes establishes a "target price" |
D. | the price of competitors and substitutes does not enter into the pricing considerations. |
Answer» A. competitors' prices and the price of substitutes provide an orientation point |
19. |
What channel structure is it where the product goes directly from the producer to the final customer? |
A. | Direct |
B. | Indirect |
C. | Hybrid |
D. | None of the above |
Answer» A. Direct |
20. |
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
A. | Conventional marketing system |
B. | Power-based marketing system |
C. | Horizontal marketing system |
D. | Vertical marketing system |
Answer» D. Vertical marketing system |
21. |
Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt. |
A. | Idea screening |
B. | Idea dissemination |
C. | Concept development |
D. | Idea generation |
Answer» A. Idea screening |
22. |
Which of the following is not associated with brand equity? |
A. | Brand value |
B. | Brand heritage |
C. | Brand strength |
D. | Brand description |
Answer» B. Brand heritage |
23. |
This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as: |
A. | corporate rebranding. |
B. | SBU rebranding. |
C. | product rebranding. |
D. | international rebranding. |
Answer» A. corporate rebranding. |
24. |
The decline in the average cost of production with accumulated production experience is called the ______________. |
A. | demand curve |
B. | cost curve |
C. | learning curve |
D. | cost target |
Answer» C. learning curve |
25. |
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________. |
A. | Channel of distribution |
B. | Supply and demand chain |
C. | Value delivery network |
D. | Demand chain |
Answer» C. Value delivery network |
Done Reading?