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20+ Marketing Control Solved MCQs

in Marketing Management 3

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1.	Brands owned and developed by producers are known as
A.	Manufacturer brands
B.	Individual brands
C.	Family brands
D.	Dealer
Answer» A. Manufacturer brands

discuss

2.	Which is not a level of brand loyality.
A.	Brand preference
B.	Brand recognition
C.	Brand insistence
D.	Brand equity
Answer» D. Brand equity

discuss

3.	______________ goods are purchased without any planning or search effort.
A.	Staple
B.	Impluse
C.	Emergency
D.	None of these
Answer» B. Impluse

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4.	Setting price on the basis of the total cost per unit is known as ______________
A.	Cost Based Pricing
B.	Demand Based Pricing
C.	Competition Based Pricing
D.	Value Based Pricing
Answer» A. Cost Based Pricing

discuss

5.	Which of the following is a method of Competition Based Pricing
A.	Going Rate Pricing
B.	Sealed Bid Pricing
C.	Customary Pricing
D.	All of these
Answer» D. All of these

discuss

6.	Which of the following is not a method of cost based pricing
A.	Cost Plus Pricing
B.	Marginal Cost Pricing
C.	Differential Pricing
D.	Target Pricing
Answer» C. Differential Pricing

discuss

7.	Where sellers combine several products in the same package is known as ______________
A.	Psychological Pricing
B.	Captive Product Pricing
C.	Product Bundle Pricing
D.	Promotional Pricing
Answer» D. Promotional Pricing

discuss

8.	The five product levels constitute a ______________. At each level more customer value is added.
A.	customer-augmented product
B.	customer consumption system
C.	customer value-hierarchy
D.	customer-perceived value
Answer» C. customer value-hierarchy

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9.	In maturity stage of product life cycle, cost per customer is:
A.	High
B.	Average
C.	Low
D.	Moderate
Answer» C. Low

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10.	If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
A.	emotional attachment
B.	brand awareness
C.	advertising expenditure
D.	price
Answer» D. price

discuss

11.	A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
A.	a manufacturer's brand
B.	an own label brand
C.	a no-frills brand
D.	a generic brand
Answer» D. a generic brand

discuss

12.	Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.
A.	consumer price knowledge is poor
B.	items are purchased frequently
C.	items have been on the market a long time
D.	prices are consistent year-round
Answer» A. consumer price knowledge is poor

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13.	If demand hardly changes with a small change in price, we say that the demand is ______________.
A.	equal
B.	marginal
C.	inelastic
D.	elastic
Answer» C. inelastic

discuss

14.	The best strategy used for snack foods, soft drinks, candies and gum is
A.	Exclusive distribution
B.	Selective distribution
C.	Intensive distribution
D.	None of the above
Answer» C. Intensive distribution

discuss

15.	The challenge for marketers in building a strong brand is ______________.
A.	ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
B.	pricing the product at a point that maximizes sales volumes
C.	minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D.	retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads
Answer» A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge

discuss

16.	______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
A.	Brand Repositioning
B.	Brand Stretching
C.	Brand Extension
D.	Brand equity
Answer» C. Brand Extension

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17.	Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
A.	divergently
B.	too high
C.	intrinsically
D.	independently
Answer» D. independently

discuss

18.	The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
A.	competitors' prices and the price of substitutes provide an orientation point
B.	competitors' prices establishes a "target price" goal
C.	the price of substitutes establishes a "target price"
D.	the price of competitors and substitutes does not enter into the pricing considerations.
Answer» A. competitors' prices and the price of substitutes provide an orientation point

discuss

19.	What channel structure is it where the product goes directly from the producer to the final customer?
A.	Direct
B.	Indirect
C.	Hybrid
D.	None of the above
Answer» A. Direct

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20.	When producers, wholesalers, and retailers act as a unified system, they comprise a:
A.	Conventional marketing system
B.	Power-based marketing system
C.	Horizontal marketing system
D.	Vertical marketing system
Answer» D. Vertical marketing system

discuss

21.	Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt.
A.	Idea screening
B.	Idea dissemination
C.	Concept development
D.	Idea generation
Answer» A. Idea screening

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22.	Which of the following is not associated with brand equity?
A.	Brand value
B.	Brand heritage
C.	Brand strength
D.	Brand description
Answer» B. Brand heritage

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23.	This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:
A.	corporate rebranding.
B.	SBU rebranding.
C.	product rebranding.
D.	international rebranding.
Answer» A. corporate rebranding.

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24.	The decline in the average cost of production with accumulated production experience is called the ______________.
A.	demand curve
B.	cost curve
C.	learning curve
D.	cost target
Answer» C. learning curve

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25.	When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________.
A.	Channel of distribution
B.	Supply and demand chain
C.	Value delivery network
D.	Demand chain
Answer» C. Value delivery network

discuss

20+ Marketing Control Solved MCQs

Brands owned and developed by producers are known as

Which is not a level of brand loyality.

______________ goods are purchased without any planning or search effort.

Setting price on the basis of the total cost per unit is known as ______________

Which of the following is a method of Competition Based Pricing

Which of the following is not a method of cost based pricing

Where sellers combine several products in the same package is known as ______________

The five product levels constitute a ______________. At each level more customer value is added.

In maturity stage of product life cycle, cost per customer is:

If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.

A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:

Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.

If demand hardly changes with a small change in price, we say that the demand is ______________.

The best strategy used for snack foods, soft drinks, candies and gum is

The challenge for marketers in building a strong brand is ______________.

______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.

Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.

The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.

What channel structure is it where the product goes directly from the producer to the final customer?

When producers, wholesalers, and retailers act as a unified system, they comprise a:

Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt.

Which of the following is not associated with brand equity?

This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:

The decline in the average cost of production with accumulated production experience is called the ______________.

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________.