______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.

Related MCQs

• A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
• ______________ refers to duplicating the brand image of one product of promote another product of the same brand.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• ______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
• Sub-dividing of market into homogeneous sub-sections of customers is known as
• Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
• Which is not a level of brand loyality.
• Which of the following is not a component of brand equity.
• The challenge for marketers in building a strong brand is ______________.
• Which of the following is not associated with brand equity?