This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:

Related MCQs

• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• A good catchy phrase used and repeated often in an advertisement is ______________
• A major portion of the rural population consists of ______________ income groups.
• Which of the following is a major advantage of personal selling ?
• The three major types of non store retailing are direct selling, direct marketing and ______________
• The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
• ______________ is the marketing of a social message with a view to change behavior of people's habit.
• If demand hardly changes with a small change in price, we say that the demand is ______________.
• Which is not a level of brand loyality.
• The five product levels constitute a ______________. At each level more customer value is added.