A good catchy phrase used and repeated often in an advertisement is ______________

Related MCQs

• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• ______________ type of advertisement is used when the product enters into growth stage of PLC
• ______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
• ______________ advertisement stresses on comparative features of two brands
• When the advertisement is to create an image or reputation of the firm, it is a case of
• This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:
• A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________
• The best strategy used for snack foods, soft drinks, candies and gum is
• The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
• ______________ can be used to minimize the risk of security breaches or viruses.