The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.

Related MCQs

• Setting price on the basis of the total cost per unit is known as ______________
• Setting price on the basis of the competition for the product is known as ______________.
• The three major types of non store retailing are direct selling, direct marketing and ______________
• ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
• Under ______________ marketing every customer is treated as unique.
• When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________.
• ______________ advertisement stresses on comparative features of two brands
• Sub-dividing of market into homogeneous sub-sections of customers is known as
• The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.