A marketer need to understand that some general traits of a brand name are

Related MCQs

• ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
• Creating and securing a brand name in the physical world requires extensive marketing. ______________.
• Creating and securing a brand name in the physical world requires extensive marketing. ______________.
• Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context.
• This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site.
• ___________Procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called
• --------- defines what the the brand thinks about the consumer, as per the consumer
• The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.
• What is another name for?
• What isthe name given to an interactive business providing a centralized market where many buyers and suppliers can come together for e‐commerce or commerce‐related activities?