McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration in Computer Applications (BBA [CA]) .
Chapters
| 1. |
................. refers to a brands objective attributes in relation to other brands |
| A. | Brand position |
| B. | Product position |
| C. | Brand relationship |
| D. | Both A&B |
| Answer» D. Both A&B | |
| 2. |
--------- defines what the the brand thinks about the consumer, as per the consumer |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand manage |
| Answer» A. Brand attitude | |
| 3. |
A marketer need to understand that some general traits of a brand name are |
| A. | Easy to recognize |
| B. | Easy to pronounce |
| C. | Easy to memorize |
| D. | None of the above |
| Answer» D. None of the above | |
| 4. |
marketing is a process which aims at .............. |
| A. | production |
| B. | profit making |
| C. | satisfaction of customer needs |
| D. | selling products |
| Answer» C. satisfaction of customer needs | |
| 5. |
marketers often use the term ------- to cover various groupings of customers |
| A. | buying power |
| B. | demographic segment |
| C. | people |
| D. | market |
| Answer» D. market | |
| 6. |
select an appropriate definition of want . |
| A. | consumer needs |
| B. | needs backed by buying power |
| C. | needs directed to the product |
| D. | basic human requirements |
| Answer» C. needs directed to the product | |
| 7. |
The key customer markets consists of ....... |
| A. | Government markets |
| B. | Business markets |
| C. | Consumer markets |
| D. | All of the above |
| Answer» D. All of the above | |
| 8. |
........buy products & ......use product |
| A. | consumer & customers |
| B. | buyers & sellers |
| C. | buyers & customers |
| D. | customers & consumer |
| Answer» B. buyers & sellers | |
| 9. |
---------reflects the sum of the perceived tangible & intangible benefits & costs to cutomers |
| A. | customer satisfaction |
| B. | customer value |
| C. | customer delight |
| D. | none of the above |
| Answer» B. customer value | |
| 10. |
Testing before launching a product launching a product is known as .... |
| A. | Acid test |
| B. | Concept testing |
| C. | mrket test |
| D. | test marketing |
| Answer» D. test marketing | |
| 11. |
______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» A. Demographic | |
| 12. |
______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographics | |
| 13. |
.........is the acquisition of goods and services by the seller or industrial user for the purpose of resale |
| A. | selling |
| B. | assembling |
| C. | buying |
| D. | transportation |
| Answer» B. assembling | |
| 14. |
A..... is an elaborated version of the idea expressed in consumer terms |
| A. | new idea |
| B. | product concept |
| C. | product idea |
| D. | test brand |
| Answer» B. product concept | |
| 15. |
NPD Stands for |
| A. | national production division |
| B. | new product department |
| C. | new product design |
| D. | new product development |
| Answer» D. new product development | |
| 16. |
A..........is a detailed version of the idea stated in meaningful consumer terms |
| A. | product concept |
| B. | product idea |
| C. | product feature |
| D. | product image |
| Answer» A. product concept | |
| 17. |
marketing myopia related first paper published in 1960 in the .......... |
| A. | international business review |
| B. | forbes magazine |
| C. | harvard business review |
| D. | oxford university press |
| Answer» C. harvard business review | |
| 18. |
A large amount of ______________ advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» C. radio | |
| 19. |
marketing buzz means means...... |
| A. | De marketing |
| B. | Pricing |
| C. | Product Development |
| D. | Promotion |
| Answer» C. Product Development | |
| 20. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» D. new media | |
| 21. |
The advertising industry is passing through a transition phase with the emergence of the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» B. online | |
| 22. |
New media is very cost-effective when compared to the traditional media and is highly ______________. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» D. result-oriented | |
| 23. |
The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» A. web | |
| 24. |
Digital technology is changing the way ______________ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» B. consumer | |
| 25. |
Cyber consumers are not ______________. |
| A. | active |
| B. | passive |
| C. | homogeneous |
| D. | heterogeneous |
| Answer» C. homogeneous | |
| 26. |
Marketers often use the term ________ to cover various groupings of customers. |
| A. | people |
| B. | buying power |
| C. | demogrphic segment |
| D. | market |
| Answer» D. market | |
| 27. |
Inside sales is known as |
| A. | Direct marketing |
| B. | social marketing |
| C. | tele-marketing |
| D. | viral marketing |
| Answer» C. tele-marketing | |
| 28. |
which is the future of of direct marketing ........ |
| A. | one to one communication |
| B. | open dialogue |
| C. | personal relationship |
| D. | all the above |
| Answer» D. all the above | |
| 29. |
tele marketing is a part of ..... |
| A. | direct marketing |
| B. | relationship marketing |
| C. | social marketing |
| D. | viral marketing |
| Answer» A. direct marketing | |
| 30. |
Selectivity is related to ______________. |
| A. | portrayal |
| B. | relevance |
| C. | support |
| D. | coverage |
| Answer» D. coverage | |
| 31. |
A cluster of complementary goods and services across diverse set of industries is called as |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» B. meta market | |
| 32. |
______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» A. Interactive | |
| 33. |
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing. |
| A. | To make products easily visible and available |
| B. | To promote sales of products |
| C. | To differentiate their products from those of competitors |
| D. | To do marketing surveys |
| Answer» C. To differentiate their products from those of competitors | |
| 34. |
______________ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» C. Digital | |
| 35. |
Cyber consumers are not ______________. |
| A. | Heterogeneous |
| B. | segmented |
| C. | mass |
| D. | homogeneous |
| Answer» D. homogeneous | |
| 36. |
e-Tailing will have to co-exist with __________ retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» B. traditional | |
| 37. |
______________ the appropriate market segment has become ever more important when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» C. Targeting | |
| 38. |
Creating and securing a brand name in the physical world requires extensive marketing. ______________. |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» A. Research | |
| 39. |
Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________. |
| A. | media |
| B. | tactics |
| C. | research |
| D. | information |
| Answer» B. tactics | |
| 40. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context. |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» D. cultural | |
| 41. |
What is the last stage of the consumer decision process? |
| A. | problem recognition |
| B. | post purchase behavior |
| C. | alternative evaluation |
| D. | purchase |
| Answer» B. post purchase behavior | |
| 42. |
Media are the bridges that carry messages back and forth between companies and ______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» B. customers | |
| 43. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» C. increasing | |
| 44. |
Media planners begin their work by doing media ______________. |
| A. | research |
| B. | message |
| C. | buying |
| D. | selling |
| Answer» A. research | |
| 45. |
________ markets are made up of members of the distribution chain |
| A. | Consumer |
| B. | Business-to-business (industrial |
| C. | Institutional |
| D. | Channel |
| Answer» D. Channel | |
| 46. |
Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles. |
| A. | media |
| B. | demographic |
| C. | audience |
| D. | brand |
| Answer» B. demographic | |
| 47. |
When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» A. Indirect marketing | |
| 48. |
In marketing theory, every contribution from the supply chain adds ________ to the product |
| A. | value |
| B. | cost |
| C. | convience |
| D. | ingredients |
| Answer» A. value | |
| 49. |
In marketing theory, every contribution from the supply chain adds ________ to the product. |
| A. | value |
| B. | costs |
| C. | convenience |
| D. | ingredients |
| Answer» A. value | |
| 50. |
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing? |
| A. | product |
| B. | exchange |
| C. | production |
| D. | customer |
| Answer» B. exchange | |
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