McqMate
Chapters
| 1. |
Which of the following describes e‐commerce? |
| A. | Doing business electronically |
| B. | Doing business |
| C. | Sale ofgoods |
| D. | All of the above |
| Answer» A. Doing business electronically | |
| 2. |
Which ofthe following is part ofthe four main types for e‐commerce? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | All of the above |
| Answer» D. All of the above | |
| 3. |
Which segment do eBay, Amazon.com belong? |
| A. | B2Bs |
| B. | B2Cs |
| C. | C2Bs |
| D. | C2Cs |
| Answer» B. B2Cs | |
| 4. |
Which type of e‐commerce focuses on consumers dealing with each other? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» D. C2C | |
| 5. |
Which segment is eBay an example? |
| A. | B2B |
| B. | C2B |
| C. | C2C |
| D. | None of the above |
| Answer» D. None of the above | |
| 6. |
Which type deals with auction? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» D. C2C | |
| 7. |
In which website Global Easy Buy is facilitated? |
| A. | Ebay.com |
| B. | Amazon.com |
| C. | Yepme.com |
| D. | None ofthese |
| Answer» A. Ebay.com | |
| 8. |
The best products to sell in B2C e‐commerce are: |
| A. | Small products |
| B. | Digital products |
| C. | Specialty products |
| D. | Fresh products |
| Answer» B. Digital products | |
| 9. |
Whichproducts are people mostlikelytobe more uncomfortable buyingonthe Internet? |
| A. | Books |
| B. | Furniture |
| C. | Movies |
| D. | All of the above |
| Answer» B. Furniture | |
| 10. |
Which products are people most likely to be comfortable buying on the Internet? |
| A. | Books |
| B. | PCs |
| C. | CDs |
| D. | All of the above |
| Answer» D. All of the above | |
| 11. |
Digital products are bestsuited for B2C e‐commerce because they: |
| A. | Are commodity like products |
| B. | Can be mass‐customized and personalized |
| C. | Can be delivered at the time of purchase |
| D. | All of the above |
| Answer» D. All of the above | |
| 12. |
The solution for all business needs is |
| A. | EDI |
| B. | ERP |
| C. | SCM |
| D. | None of the above |
| Answer» B. ERP | |
| 13. |
Allofthe following are techniques B2Ce‐commerce companies use toattract customers, except: |
| A. | Registering with search engines |
| B. | Viral marketing |
| C. | Online ads |
| D. | Virtual marketing |
| Answer» D. Virtual marketing | |
| 14. |
Which is a function of E‐commerce |
| A. | marketing |
| B. | advertising |
| C. | warehousing |
| D. | all of the above |
| Answer» D. all of the above | |
| 15. |
Which is not a function of E‐commerce |
| A. | marketing |
| B. | advertising |
| C. | warehousing |
| D. | none of the above |
| Answer» C. warehousing | |
| 16. |
Which term represents a count ofthe number of people who visit one site, click on an ad, and are taken to the site of the advertiser? |
| A. | Affiliate programs |
| B. | Click‐through |
| C. | Spam |
| D. | All of the above |
| Answer» B. Click‐through | |
| 17. |
What is the percentage of customers who visit a Website and actually buy something called? |
| A. | Affiliate programs |
| B. | Click‐through |
| C. | Spam |
| D. | Conversion rate |
| Answer» D. Conversion rate | |
| 18. |
What are materials used in production in a manufacturing company or are placed on the shelf forsale in a retail environment? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» A. Direct materials | |
| 19. |
What are materialsthat are necessary forrunning a modern corporation, but do not relate to the company's primary business activities? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» B. Indirect materials | |
| 20. |
What are ballpoint pens purchased by a clothing company? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» B. Indirect materials | |
| 21. |
What is another name for? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» B. Indirect materials | |
| 22. |
What isthe processin which a buyer postsitsinterest in buying a certain quantity of items, and sellers compete forthe business by submitting successively lower bids until there is only one seller left? |
| A. | B2B marketplace |
| B. | Intranet |
| C. | Reverse auction |
| D. | Internet |
| Answer» C. Reverse auction | |
| 23. |
What are plastic cardsthe size of a credit card that contains an embedded chip on which digital information can be stored? |
| A. | Customer relationship managementsystems cards |
| B. | E‐government identitycards |
| C. | FEDI cards |
| D. | Smart cards |
| Answer» D. Smart cards | |
| 24. |
Most individuals are familiar with which formof e‐commerce? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» B. B2C | |
| 25. |
Whichformofe‐commerce currentlyaccountsforabout97%ofalle‐commerce revenues? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» A. B2B | |
| 26. |
Whichofthe following are advantages normallyassociated withB2Be‐commerce? |
| A. | Shorter cycle times |
| B. | Reduction in costs |
| C. | Reaches wider audiences |
| D. | all of the above |
| Answer» D. all of the above | |
| 27. |
Ifthe threat ofsubstitute products orservices islow it is a(n): |
| A. | Disadvantage to the supplier |
| B. | Advantage to the buyer |
| C. | Advantage to the supplier |
| D. | None of the above |
| Answer» C. Advantage to the supplier | |
| 28. |
The threat of new entrants is high when it is: |
| A. | Hard for customers to enter the market |
| B. | Hard for competitorsto enterthe market |
| C. | Easy for competitorsto enterthe market |
| D. | Easy for customersto enterthe market |
| Answer» C. Easy for competitorsto enterthe market | |
| 29. |
An industry is less attractive for suppliers when the rivalry among existing competitors is: |
| A. | High |
| B. | Low |
| C. | More |
| D. | Less |
| Answer» A. High | |
| 30. |
Unique value auction is mainly applies to? |
| A. | New products |
| B. | Second hand products |
| C. | Engineering products |
| D. | None of the above |
| Answer» B. Second hand products | |
| 31. |
Paisapay is facilitated in |
| A. | eBay.co.in |
| B. | amazon.com |
| C. | flipkart.com |
| D. | none of the above |
| Answer» A. eBay.co.in | |
| 32. |
Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT? |
| A. | encryption |
| B. | decryption |
| C. | firewall |
| D. | all the above |
| Answer» D. all the above | |
| 33. |
Which of the following is not related to security mechanism |
| A. | encryption |
| B. | decryption |
| C. | e‐cash |
| D. | all the above |
| Answer» C. e‐cash | |
| 34. |
A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)? |
| A. | Switching costs |
| B. | Loyalty programs |
| C. | Entry barriers |
| D. | Affiliate programs |
| Answer» C. Entry barriers | |
| 35. |
Which of the following statements accurately reflect the impact of technology? |
| A. | Technology has caused buyer power to increase |
| B. | Technology haslessened the entry barriers for many industries |
| C. | Technology hasincreased the threat ofsubstitute products and services |
| D. | all of the above |
| Answer» D. all of the above | |
| 36. |
A business cannot be all thingsto all people. Instead, a business must: |
| A. | Identify target customers |
| B. | Identify the value of products/services as perceived by customers |
| C. | all of the above |
| D. | None of the above |
| Answer» C. all of the above | |
| 37. |
How the transactions occur in e‐commerce? |
| A. | Using e‐medias |
| B. | Using computers only |
| C. | Using mobile phones only |
| D. | None of the above |
| Answer» A. Using e‐medias | |
| 38. |
Which type of products is lesser purchased using ecommerce? |
| A. | automobiles |
| B. | books |
| C. | softwares |
| D. | none |
| Answer» A. automobiles | |
| 39. |
A business competing in a commodity like environment must focus on which ofthe following? |
| A. | Price |
| B. | Ease /speed of delivery |
| C. | Ease ofordering |
| D. | all of the above |
| Answer» D. all of the above | |
| 40. |
Which of the following refers to creating products tailored to individual customers? |
| A. | customization |
| B. | aggregation |
| C. | Direct materials |
| D. | Reverse auction |
| Answer» A. customization | |
| 41. |
Materials used in the normal operation of a business but not related to primary business operations are called what? |
| A. | Supplies |
| B. | Direct materials |
| C. | Indirect materials |
| D. | Daily stuff |
| Answer» C. Indirect materials | |
| 42. |
Amazon.comis well‐known for which e‐commerce marketing technique? |
| A. | Banner ads |
| B. | Pop‐up ads |
| C. | Affiliate programs |
| D. | Viral marketing |
| Answer» C. Affiliate programs | |
| 43. |
What isthe name given to an interactive business providing a centralized market where many buyers and suppliers can come together for e‐commerce or commerce‐related activities? |
| A. | Direct marketplace |
| B. | B2B |
| C. | B2C |
| D. | Electronic marketplace |
| Answer» D. Electronic marketplace | |
| 44. |
Which form of e‐marketplace brings together buyers and sellers from multiple industries, often for MROmaterials? |
| A. | horizontal |
| B. | Vertical |
| C. | Integrated |
| D. | Inclined |
| Answer» A. horizontal | |
| 45. |
Which form of e‐marketplace brings together buyers ands ellers from the same industry? |
| A. | horizontal |
| B. | Vertical |
| C. | Integrated |
| D. | Inclined |
| Answer» B. Vertical | |
| 46. |
Which type of add appears on a web page? |
| A. | pop‐under ad |
| B. | Pop‐up ad |
| C. | Banner ad |
| D. | Discount ad |
| Answer» C. Banner ad | |
| 47. |
What type of ad appears on top of a web page? |
| A. | pop‐under ad |
| B. | pop‐up ad |
| C. | banner ad |
| D. | discount ad |
| Answer» B. pop‐up ad | |
| 48. |
What type of ad appears under a web page? |
| A. | pop‐under ad |
| B. | pop‐up ad |
| C. | banner ad |
| D. | discount ad |
| Answer» A. pop‐under ad | |
| 49. |
Which, if any, ofthe following types of ads are people most willing to tolerate? |
| A. | pop‐under ad |
| B. | pop‐up ad |
| C. | banner ad |
| D. | none of the above |
| Answer» D. none of the above | |
| 50. |
the customer review of a product on an E-Commerce website. |
| A. | Awareness about the brand |
| B. | Awareness about the product |
| C. | Experience the product |
| D. | Both a&c |
| Answer» B. Awareness about the product | |
| 51. |
buying relevant keyword and Paid search marketing is about bidding |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not |
| Answer» A. True | |
| 52. |
People who had earlier visited the site is __________ Customising advertisement to. |
| A. | Search retargeting |
| B. | Contextual marketing |
| C. | Remarketing |
| D. | None |
| Answer» C. Remarketing | |
| 53. |
This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. |
| A. | Contextual marketing |
| B. | Search retargeting |
| C. | Remarketing |
| D. | Both a&b |
| Answer» B. Search retargeting | |
| 54. |
Which platform can be used by advertisers and purchase ad impressions across ad exchanges? |
| A. | demand-side platform |
| B. | supply side platform |
| C. | Ad network |
| D. | None |
| Answer» A. demand-side platform | |
| 55. |
Real-time bidding is a form of programmatic buying |
| A. | True |
| B. | False |
| C. | Partially True |
| D. | None |
| Answer» A. True | |
| 56. |
Which capabilities are offered by Web Content Management Tools? |
| A. | Centralized version control |
| B. | Simplification through templates |
| C. | Integration with enterprise applications |
| D. | all |
| Answer» D. all | |
| 57. |
Which design approaches help in building sites that are optimized for various screen sizes? |
| A. | Mobile optimized design |
| B. | Responsive web design |
| C. | Progressive enhancement |
| D. | Adaptive web design |
| Answer» B. Responsive web design | |
| 58. |
Site designing for mobile is very similar to the web. |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not |
| Answer» B. False | |
| 59. |
Profits related to a new product in its introductory stage of profit related to new product |
| A. | negative |
| B. | positive |
| C. | higher |
| D. | declining |
| Answer» A. negative | |
| 60. |
____________classified by decoding, feedback, encoding and response are together in communication process. |
| A. | communication tools |
| B. | communication channels |
| C. | communication parties |
| D. | communication function |
| Answer» D. communication function | |
| 61. |
Product development comes from_________ source of idea. |
| A. | internal sources |
| B. | external sources |
| C. | product extension |
| D. | both a and b |
| Answer» D. both a and b | |
| 62. |
Which way of consumers feel or perceive towards an actual product or potential market offering |
| A. | sales concept |
| B. | product images |
| C. | product idea |
| D. | customer management |
| Answer» B. product images | |
| 63. |
which Products like as “VHS tapes” |
| A. | product classes |
| B. | branding |
| C. | product forms |
| D. | product perception |
| Answer» B. branding | |
| 64. |
__________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands |
| A. | complex behavior |
| B. | variety seeking behavior |
| C. | dissonance reducing behavior |
| D. | habitual behavior |
| Answer» A. complex behavior | |
| 65. |
___________Procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called |
| A. | Leading |
| B. | online |
| C. | Buz |
| D. | none of the above |
| Answer» C. Buz | |
| 66. |
customer is _________, If customer’s expectations and products performance matches |
| A. | satisfied |
| B. | dissatisfied |
| C. | delighted |
| D. | none of these |
| Answer» A. satisfied | |
| 67. |
Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called |
| A. | channeling |
| B. | buyer readiness |
| C. | channel designing |
| D. | strategic |
| Answer» B. buyer readiness | |
| 68. |
When the new developed product concept is tested, the next immediate step is to |
| A. | market strategy |
| B. | a testing technique |
| C. | intermediaries |
| D. | logistic network |
| Answer» A. market strategy | |
| 69. |
____________communication process, receiver and sender are classified as |
| A. | functions |
| B. | parties |
| C. | tools |
| D. | channels |
| Answer» B. parties | |
| 70. |
stage in which purchase intention is transformed in to purchase decision is called |
| A. | need recognition |
| B. | information search |
| C. | purchase decision |
| D. | both b and c |
| Answer» C. purchase decision | |
| 71. |
media and message are considered as_____________ in communication process |
| A. | tools |
| B. | channels |
| C. | functions |
| D. | parties |
| Answer» A. tools | |
| 72. |
’Maslow’s hierarchy of needs |
| A. | physiological |
| B. | self-actualization |
| C. | esteem needs |
| D. | all of above |
| Answer» D. all of above | |
| 73. |
___________ is classified An idea for a possible product that company will offer |
| A. | product idea |
| B. | product image |
| C. | customer management |
| D. | none of the above |
| Answer» D. none of the above | |
| 74. |
A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as |
| A. | concept |
| B. | phase |
| C. | screening |
| D. | raw-material screening |
| Answer» A. concept | |
| 75. |
The tendency of difficult understanding related to the use of market offering is called |
| A. | relative advantage |
| B. | complexity |
| C. | communicability |
| D. | compatibility |
| Answer» B. complexity | |
| 76. |
which triggers positive or negative emotions leads to purchase motivation |
| A. | emotional appeal |
| B. | rational appeal |
| C. | moral appeal |
| D. | irrational appeal |
| Answer» A. emotional appeal | |
| 77. |
Customers in growth stage of life cycle of products are classified as |
| A. | innovators |
| B. | early adopters |
| C. | middle majority customers |
| D. | laggards |
| Answer» B. early adopters | |
| 78. |
Considering non-personal communication channels, magazines, direct mail and newspapers are considered as |
| A. | online media |
| B. | print media |
| C. | broadcast media |
| D. | display media |
| Answer» B. print media | |
| 79. |
Product development process after analysis of business next step to be taken is |
| A. | test marketing |
| B. | penetration marketing |
| C. | one chanal marketing |
| D. | individual marketing |
| Answer» A. test marketing | |
| 80. |
who is suspicious of change is classified as |
| A. | late majority |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» C. laggard | |
| 81. |
which is reflected in web design through ______. |
| A. | different feature stories appealing to different members |
| B. | content referencing the needs of companies |
| C. | different navigation options appealing to different members |
| D. | status of the business in the purchase decision process |
| Answer» C. different navigation options appealing to different members | |
| 82. |
Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. |
| A. | referencing needs of companies of different sizes |
| B. | the status of the business in the purchase decision process |
| C. | different feature stories appealing to different members |
| D. | different navigation options appealing to different members |
| Answer» B. the status of the business in the purchase decision process | |
| 83. |
which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels? |
| A. | serve |
| B. | speak |
| C. | sell |
| D. | save |
| Answer» B. speak | |
| 84. |
Business-to business eCommerce involves commercial transactions between other organizations and organizations. |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not be |
| Answer» A. True | |
| 85. |
the example of business-to-business services offered by Google which gains advertising revenue. |
| A. | Google AdWords pay per click sponsored |
| B. | Google Apps Application Suite |
| C. | YouTube Brand Channel |
| D. | Google Search application providing online website |
| Answer» C. YouTube Brand Channel | |
| 86. |
______ is an example of business-to-business services offered by Google application running as part of a customer’s website. |
| A. | Google Search application providing online website search |
| B. | Google Apps Business Application |
| C. | YouTube Brand Channel |
| D. | Google AdWords click sponsored link advertising |
| Answer» A. Google Search application providing online website search | |
| 87. |
which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. |
| A. | B2B independent e-marketplace. |
| B. | buyer-oriented marketplace. |
| C. | supplier-oriented marketplace. |
| D. | vertical and horizontal e-marketplace. |
| Answer» B. buyer-oriented marketplace. | |
| 88. |
which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. |
| A. | vertical and horizontal e-marketplace. |
| B. | supplier-oriented marketplace. |
| C. | buyer-oriented marketplace. |
| D. | B2B independent e-marketplace. |
| Answer» D. B2B independent e-marketplace. | |
| 89. |
By bulk buying of items, One aim of e-procurement is to increase savings |
| A. | right quantity. |
| B. | right thing. |
| C. | right quality. |
| D. | right price. |
| Answer» A. right quantity. | |
| 90. |
Which production is related to procurement? |
| A. | Office supplies. |
| B. | Raw materials. |
| C. | Information systems. |
| D. | Furniture. |
| Answer» B. Raw materials. | |
| 91. |
In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Automated |
| D. | High Tech/Low Touch, Personal |
| Answer» A. Low Tech, High Touch, Personal | |
| 92. |
where technology will not feature in the development of these relationships, this is known as a ______ relationship. |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Personal |
| D. | High Tech/Low Touch, Automated |
| Answer» B. Low Tech, High Touch Transactional | |
| 93. |
website functions, which are the most important? |
| A. | Having free reports |
| B. | services your company provides |
| C. | Capturing email addresses of visitors |
| D. | information on every page |
| Answer» C. Capturing email addresses of visitors | |
| 94. |
Way promote a business with social media is__________ |
| A. | your company, services, and products |
| B. | many contacts as possible |
| C. | Offer a lot of helpful |
| D. | potential clients to visit your website |
| Answer» C. Offer a lot of helpful | |
| 95. |
search page engine optimization refers to_________ |
| A. | Programming keywords into a website |
| B. | each page of a website for design |
| C. | amount of links coming into your website |
| D. | The number of search engine sites a website |
| Answer» A. Programming keywords into a website | |
| 96. |
The best way to improve search engine ranking is with |
| A. | Video |
| B. | A blog |
| C. | Having at least 500 words on the page |
| D. | a lot of graphics per page |
| Answer» B. A blog | |
| 97. |
which main objective of branding is? |
| A. | customers recognize your logo and marketing materials |
| B. | earn trust from your customers |
| C. | Promotional materials that match |
| D. | a unique tag line |
| Answer» B. earn trust from your customers | |
| 98. |
Which marketing techniques are most likely to pay you? |
| A. | Pay click advertising |
| B. | Using social media marketing |
| C. | Posting press |
| D. | article marketing |
| Answer» D. article marketing | |
| 99. |
................. refers to a brands objective attributes in relation to other brands |
| A. | Brand position |
| B. | Product position |
| C. | Brand relationship |
| D. | Both A&B |
| Answer» D. Both A&B | |
| 100. |
--------- defines what the the brand thinks about the consumer, as per the consumer |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand manage |
| Answer» A. Brand attitude | |
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