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180+ Digital Marketing Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration in Computer Applications (BBA [CA]) .

Chapters

Chapter: Unit 1
1.

Which of the following describes e‐commerce?

A. Doing business electronically
B. Doing business
C. Sale ofgoods
D. All of the above
Answer» A. Doing business electronically
2.

Which ofthe following is part ofthe four main types for e‐commerce?

A. B2B
B. B2C
C. C2B
D. All of the above
Answer» D. All of the above
3.

Which segment do eBay, Amazon.com belong?

A. B2Bs
B. B2Cs
C. C2Bs
D. C2Cs
Answer» B. B2Cs
4.

Which type of e‐commerce focuses on consumers dealing with each other?

A. B2B
B. B2C
C. C2B
D. C2C
Answer» D. C2C
5.

Which segment is eBay an example?

A. B2B
B. C2B
C. C2C
D. None of the above
Answer» D. None of the above
6.

Which type deals with auction?

A. B2B
B. B2C
C. C2B
D. C2C
Answer» D. C2C
7.

In which website Global Easy Buy is facilitated?

A. Ebay.com
B. Amazon.com
C. Yepme.com
D. None ofthese
Answer» A. Ebay.com
8.

The best products to sell in B2C e‐commerce are:

A. Small products
B. Digital products
C. Specialty products
D. Fresh products
Answer» B. Digital products
9.

Whichproducts are people mostlikelytobe more uncomfortable buyingonthe Internet?

A. Books
B. Furniture
C. Movies
D. All of the above
Answer» B. Furniture
10.

Which products are people most likely to be comfortable buying on the Internet?

A. Books
B. PCs
C. CDs
D. All of the above
Answer» D. All of the above
11.

Digital products are bestsuited for B2C e‐commerce because they:

A. Are commodity like products
B. Can be mass‐customized and personalized
C. Can be delivered at the time of purchase
D. All of the above
Answer» D. All of the above
12.

The solution for all business needs is

A. EDI
B. ERP
C. SCM
D. None of the above
Answer» B. ERP
13.

Allofthe following are techniques B2Ce‐commerce companies use toattract customers, except:

A. Registering with search engines
B. Viral marketing
C. Online ads
D. Virtual marketing
Answer» D. Virtual marketing
14.

Which is a function of E‐commerce

A. marketing
B. advertising
C. warehousing
D. all of the above
Answer» D. all of the above
15.

Which is not a function of E‐commerce

A. marketing
B. advertising
C. warehousing
D. none of the above
Answer» D. none of the above
16.

Which term represents a count ofthe number of people who visit one site, click on an ad, and are taken to the site of the advertiser?

A. Affiliate programs
B. Click‐through
C. Spam
D. All of the above
Answer» B. Click‐through
17.

What is the percentage of customers who visit a Website and actually buy something called?

A. Affiliate programs
B. Click‐through
C. Spam
D. Conversion rate
Answer» D. Conversion rate
18.

What are materials used in production in a manufacturing company or are placed on the shelf forsale in a retail environment?

A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer» A. Direct materials
19.

What are materialsthat are necessary forrunning a modern corporation, but do not relate to the company's primary business activities?

A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer» B. Indirect materials
20.

What are ballpoint pens purchased by a clothing company?

A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer» B. Indirect materials
21.

What is another name for?

A. Direct materials
B. Indirect materials
C. EDI
D. None of the above
Answer» B. Indirect materials
22.

What isthe processin which a buyer postsitsinterest in buying a certain quantity of items, and sellers compete forthe business by submitting successively lower bids until there is only one seller left?

A. B2B marketplace
B. Intranet
C. Reverse auction
D. Internet
Answer» C. Reverse auction
23.

What are plastic cardsthe size of a credit card that contains an embedded chip on which digital information can be stored?

A. Customer relationship managementsystems cards
B. E‐government identitycards
C. FEDI cards
D. Smart cards
Answer» D. Smart cards
24.

Most individuals are familiar with which formof e‐commerce?

A. B2B
B. B2C
C. C2B
D. C2C
Answer» B. B2C
25.

Whichformofe‐commerce currentlyaccountsforabout97%ofalle‐commerce revenues?

A. B2B
B. B2C
C. C2B
D. C2C
Answer» A. B2B
26.

Whichofthe following are advantages normallyassociated withB2Be‐commerce?

A. Shorter cycle times
B. Reduction in costs
C. Reaches wider audiences
D. all of the above
Answer» D. all of the above
27.

Ifthe threat ofsubstitute products orservices islow it is a(n):

A. Disadvantage to the supplier
B. Advantage to the buyer
C. Advantage to the supplier
D. None of the above
Answer» C. Advantage to the supplier
28.

The threat of new entrants is high when it is:

A. Hard for customers to enter the market
B. Hard for competitorsto enterthe market
C. Easy for competitorsto enterthe market
D. Easy for customersto enterthe market
Answer» C. Easy for competitorsto enterthe market
29.

An industry is less attractive for suppliers when the rivalry among existing competitors is:

A. High
B. Low
C. More
D. Less
Answer» A. High
30.

Unique value auction is mainly applies to?

A. New products
B. Second hand products
C. Engineering products
D. None of the above
Answer» B. Second hand products
31.

Paisapay is facilitated in

A. eBay.co.in
B. amazon.com
C. flipkart.com
D. none of the above
Answer» A. eBay.co.in
32.

Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT?

A. encryption
B. decryption
C. firewall
D. all the above
Answer» D. all the above
33.

Which of the following is not related to security mechanism

A. encryption
B. decryption
C. e‐cash
D. all the above
Answer» C. e‐cash
34.

A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)?

A. Switching costs
B. Loyalty programs
C. Entry barriers
D. Affiliate programs
Answer» C. Entry barriers
35.

Which of the following statements accurately reflect the impact of technology?

A. Technology has caused buyer power to increase
B. Technology haslessened the entry barriers for many industries
C. Technology hasincreased the threat ofsubstitute products and services
D. all of the above
Answer» D. all of the above
36.

A business cannot be all thingsto all people. Instead, a business must:

A. Identify target customers
B. Identify the value of products/services as perceived by customers
C. all of the above
D. None of the above
Answer» C. all of the above
37.

How the transactions occur in e‐commerce?

A. Using e‐medias
B. Using computers only
C. Using mobile phones only
D. None of the above
Answer» A. Using e‐medias
38.

Which type of products is lesser purchased using ecommerce?

A. automobiles
B. books
C. softwares
D. none
Answer» A. automobiles
39.

A business competing in a commodity like environment must focus on which ofthe following?

A. Price
B. Ease /speed of delivery
C. Ease ofordering
D. all of the above
Answer» D. all of the above
40.

Which of the following refers to creating products tailored to individual customers?

A. customization
B. aggregation
C. Direct materials
D. Reverse auction
Answer» A. customization
41.

Materials used in the normal operation of a business but not related to primary business operations are called what?

A. Supplies
B. Direct materials
C. Indirect materials
D. Daily stuff
Answer» C. Indirect materials
42.

Amazon.comis well‐known for which e‐commerce marketing technique?

A. Banner ads
B. Pop‐up ads
C. Affiliate programs
D. Viral marketing
Answer» C. Affiliate programs
43.

What isthe name given to an interactive business providing a centralized market where many buyers and suppliers can come together for e‐commerce or commerce‐related activities?

A. Direct marketplace
B. B2B
C. B2C
D. Electronic marketplace
Answer» D. Electronic marketplace
44.

Which form of e‐marketplace brings together buyers and sellers from multiple industries, often for MROmaterials?

A. horizontal
B. Vertical
C. Integrated
D. Inclined
Answer» A. horizontal
45.

Which form of e‐marketplace brings together buyers ands ellers from the same industry?

A. horizontal
B. Vertical
C. Integrated
D. Inclined
Answer» B. Vertical
46.

Which type of add appears on a web page?

A. pop‐under ad
B. Pop‐up ad
C. Banner ad
D. Discount ad
Answer» C. Banner ad
47.

What type of ad appears on top of a web page?

A. pop‐under ad
B. pop‐up ad
C. banner ad
D. discount ad
Answer» B. pop‐up ad
48.

What type of ad appears under a web page?

A. pop‐under ad
B. pop‐up ad
C. banner ad
D. discount ad
Answer» A. pop‐under ad
49.

Which, if any, ofthe following types of ads are people most willing to tolerate?

A. pop‐under ad
B. pop‐up ad
C. banner ad
D. none of the above
Answer» D. none of the above
Chapter: Unit 2
50.

the customer review of a product on an E-Commerce website.

A. Awareness about the brand
B. Awareness about the product
C. Experience the product
D. Both a&c
Answer» B. Awareness about the product

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