The advertising industry is passing through a transition phase with the emergence of the ______________media.

Related MCQs

• New media is very cost-effective when compared to the traditional media and is highly ______________.
• Media planners begin their work by doing media ______________.
• An industry is less attractive for suppliers when the rivalry among existing competitors is:
• A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)?
• Which form of e‐marketplace brings together buyers ands ellers from the same industry?
• which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
• the example of business-to-business services offered by Google which gains advertising revenue.
• A large amount of ______________ advertising is for retailers, local businesses and for promotions.
• Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages.
• ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.