Customers keeping such information that supports their attitudes towards brand is classified as

Related MCQs

• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• According to brand personality traits, 'sophistication' is concluded as brand being
• Well-known brand 'Apple' is related to brand personality trait of
• According to brand personality traits, 'excitement' is concluded as brand being
• Because online buyer’s decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:
• The effect whereby someone holding two conflicting attitudes at once feels discomfort is called:
• The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:
• Which of these is not a method of changing attitudes?
• __________ refers to the information a consumer has stored in their memory about a product or service.