The emotional component of attitude is called:

Related MCQs

• A custom with a strong moral component is called:
• Disappointment following a purchase is called:
• The individual responsible for the flow of information is called:
• In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Group which can exert influences on other because of specialized knowledge and skills is called
• A need that is aroused up to sufficient level is called
• The rational element of motivation is called: