A person's _______________ comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

Related MCQs

• The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
• That minor stimuli which determines when and how customer will respond in certainway is called
• Internal records are an important source of information. Which of the following are not deemed as internal records?
• All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:
• The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• Dunn and Bradstreet is the world's largest research organization that specializes in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?
• Social class, lifestyle, personality, and activities are descriptors used in ___________ market segmentation.
• According to brand personality traits, 'sophistication' is concluded as brand being
• Well-known brand 'Apple' is related to brand personality trait of