The group of Americans referred to as “family folk” is also commonly referred to by marketers as the _____________.

Related MCQs

• Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
• Upper Americans prioritize spending on _______________.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.
• Adopter group 'laggards' are
• Social class group which earns through exceptional ability is best classified as
• Group which can exert influences on other because of specialized knowledge and skills is called