It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.

Related MCQs

• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• The group of Americans referred to as “family folk” is also commonly referred to by marketers as the _____________.
• The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:
• How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.
• Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
• The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________.
• Tendency of difficult understanding related to use of market offering is called