Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.

Related MCQs

• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• The group of Americans referred to as “family folk” is also commonly referred to by marketers as the _____________.
• How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.
• Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
• The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________.
• ________ can influence the consumers’ thoughts about products.