Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the __________ stage of the EC purchase decision-making process.

Related MCQs

• In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called
• The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.
• Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
• What is the first stage in the purchase decision process?
• What is the final stage in the purchase decision process?
• Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?
• You regularly purchase cleaning supplies for your custodial staff. This purchase is a ________.
• How many stages are there in the general purchase decision process?
• An external trigger that encourages learning is called:
• Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.