The consumers' five steps of adopting a new product refer to which of the following?

Related MCQs

• Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?
• Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:
• Mental process in which customer ends up as buyer of a new product is called
• Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
• The stage in the adoption process where the consumer considers whether trying the new product makes sense is called:
• ________ can influence the consumers’ thoughts about products.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• _____________ is the buying behaviour of final consumers.