This is the reason why U.S. marketers assume that products designed for Americans Aresuperior and should be preferred by foreign consumers as well.

Related MCQs

• James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?
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